Mackenzie Investments : Husband/Wife/Kids

Advertising Copywriting - Series

2006

Lowe Roche
t: 416-927-9794
e: schereene@loweroche.com
w: loweroche.com

Creative Direction: Geoffrey Roche, Christina Yu Art Direction: David Glen, Jeff Hilts Writer: Brent Choi, Pete Gardiner, Brian Murray Account Manager: Sal Sloan Print Producer: JBO Productions Client: Mackenzie Investments Ad Agency: Lowe Roche

How do you get people to read a financial ad? Make one that doesn’t look or sound like a financial ad. Mackenzie Investments’ “Burn Rate” campaign drew readers in with intriguing, cheeky headlines and kept them interested with its whimsical, informative copy. Who says financial ads need to be dry?