Macleans - Beat Up Magazine

Direct Mail Package - Advertising/Corporate - Single

2002

Rethink
t: 604-685-8911
e: members@rethinkadvertising.com

Ad Agency: Rethink Creative Direction: Ian Grais Creative Direction: Chris Staples Art Direction: Ian Grais Copywriting: Ian Grais Photography: Dave Robertson Client: Maclean’s Magazine

We ‘beat up’ about 300 magazines and delivered them at the end of September 2001. Because many had bits of dirt and dust in the envelopes Maclean’s had a number of calls from people thinking these could contain Anthrax.

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