Macleans - Beat Up Magazine
Direct Mail Package - Advertising/Corporate - Single
2002
Rethink
t: 604-685-8911
e: members@rethinkadvertising.com
Ad Agency: Rethink Creative Direction: Ian Grais Creative Direction: Chris Staples Art Direction: Ian Grais Copywriting: Ian Grais Photography: Dave Robertson Client: Maclean’s Magazine
We ‘beat up’ about 300 magazines and delivered them at the end of September 2001. Because many had bits of dirt and dust in the envelopes Maclean’s had a number of calls from people thinking these could contain Anthrax.