MALL RESISTANCE: Nike Hockey training

Out-of-Home Advertising - Single

2006

Taxi Toronto
t: 416-979-7001
e: boldt@taxi.ca

Executive Creative Direction: Zak Mroueh Associate Creative Direction: Lance Martin Art Direction: Jaimes Zentil Writer: Craig McIntosh Account Director: Russell Stedman Account Team: Christopher Andrews, Wells Davis, Josh Folliott Photography: Mark Zibert Digital Imaging: Gerard Carter Mac Artist: Brian Coughlin Print Producer: Bruce Ellis Outdoor Company: Clear Channel Outdoor Client: Karen Medina Caroline Whaley Catherine Marcolin Ad Agency: TAXI

The average shift in hockey is :45 seconds, not a lot of time to make an impact. During the NHL lockout Nike showed people how the best in the sport train for their next shift. Here Markus Naslund and Jarome Iginla strength train using a real resistance band.