Northern Lights

Advertising/Non-Traditional - Single

2010

TBWAVancouver
t: (604) 669-4444
e: paul.little@tbwavan.com

Creative Direction: Paul Little Art Direction: Addie Gillespie, Jon Murray Copywriting: Addie Gillespie, Jon Murray Account Supervisor: Kristy Eirikson Account Executive: Michael Gray Producer: Julian Davis Ad Agency: TBWAVancouver Client: Tourism Yukon

We wanted to let people experience just a fraction of what it’s like to see the Northern Lights. We used the confined, controlled movie theatre environment and projected the lights onto the ceiling.