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Newspaper - Single

2011

Rethink
t: 604-678-3244
e: hayley@rethinkcanada.com
w: rethinkcanada.com

Creative Direction: Chris Staples, Ian Grais Art Direction: Nicolas Quintal Art Producer: Justin Renvoize Writer: Jason Perdue Art Producer: Pat Busswood Account Manager: Cameron Walker Client: Kim Madu Illustration: Nicolas Quintal Ad Agency: Rethink

Playland's 2010 campaign is based on the insight that screaming is cathartic. There are plenty of things in life that make you want to scream, and there’s no better place to let it out than on the rides at Playland.