Sexy Comes Standard

Newspaper - Series

2011

DDB Canada/Toronto
t: 416-925-9819
e: katherine.bowlby@ddbcanada.com
w: ddbcanada.com

Ad Agency: DDB Canada/Toronto Client: Subaru Canada Creative Direction: Todd Mackie, Denise Rossetto Associate Creative Direction: Paul Riss, Matt Antonello Art Direction: Paul Riss Copywriting: Matt Antonello Photography: Chris Gordaneer Retouching: Chris Gordaneer Production Company: Westside Studio Print Producer: Tom Nesbitt

After the overwhelming success of the "Sumo Carwash" spot, it only made sense to bring them out of retirement for one more round of sexy hijinks. After much deliberation, we realized we had to give the sumos a reason to be sexy. Last time we referenced sexy car washes. This time, girls posing in front and on top of muscle cars. The rest is sud-covered, mildly disturbing history.