Shoe Horn/Bike Lock

Advertising/Non-Traditional - Series

2010

BBDO
e: craig.mcintoch@bbdo.ca or jaimes.zentil@bbdo.ca

Ad Agency: BBDO Toronto Client: smart Canada Executive Creative Direction: Ian MacKellar Copywriting: Craig McIntosh Art Direction: Jaimes Zentil Account Director: Steve Groh Production Company: Uplis Ltd. Typographer: Jaimes Zentil Prop Stylist: Haralds Gaikis Producer: Beatrice Bodogh Associate Creative Direction: Patrick Scissons, Mark Mason

When it comes to urban versatility, smart cars are just like bikes. $15,000 bikes.