The Gay Sweater

Advertising/Non-Traditional - Single

2015

Saatchi & Saatchi Canada

Company: Saatchi & Saatchi Canada Executive Creative Direction: Brian Sheppard Group Creative Director/Writer: Matt Antonello Group Creative Director/Art Director: Joel Arbez Writer: Shauna Roe Art Direction: Rachel Kennedy Director: Reynard Li Agency Producer: Michelle Orlando, Rebecca Adams Editor: Chris Murphy Editing Company: Relish Music/Sound: Dustin Anstey, RMW Colourist: Smith Additional Photography: Rob Butterwick, Philip Rostron, Vicky Lam PR Company: Golin, Republic Developer: TPM Communications

To get people to stop negatively describing things as 'gay', the Canadian Centre for Gender and Sexual Diversity created the Gay Sweater - the world's first truly gay object, made from the donated hair of over 100 gay people.