Archipel electronic music label identity

Complete Design Program

2008

Baillat Cardell & Fils
t: 514-750-6600
e: baya@baillatcardell.com
w: baillatcardell.com

Design Studio: Baillat Cardell & fils Client: Archipel Art Direction: Jean Sébastien Baillat Design: Jean Sébastien Baillat Photography: John Londono Concept: Jean Sébastien Baillat Direction: Jean Sébastien Baillat, Guillaume Cardell Stylist: Cloé Legault Pattern Design: Capucine Labarthe Model: Mariev Rodrig

The new logo for the Archipel Label was designed to be used in a variety of different ways. For example, it is expressed in various patterns on record sleeves. It’s a modular logo, which fits with the spirit of the label. The identity we created is almost entirely black and white, interrupted only by a lone slice of yellow, which reflects the minimal ethos of the label. All sleeve designs are either based on a structured concept or explore the repetition of patterns.