Beat Box Identity

Complete Design Program - Complete

2013

Spring
t: 604-683-0167
e: stephen@springadvertising.com
w: springadvertising.com/#home

Design Studio: Spring Art Direction: Jeremy Grice Creative Direction: Rob Schlyecher Designer: Jeremy Grice Writer: Ben Hudson Programmer: Trevor Blades Creative Direction: James Filbry

The owner of beatboxacademy.ca is a passionate musician and hip-hop artist. However, he was relying primarily on word of mouth and wild postings at beatboxing events to promote his school. A well designed website, complete with features that reference the “core” sounds of beatboxing and contextualized this unique skill, was key to ensuring his ongoing success.