Boris: Bottle Design

Packaging Design - Single

2003

Bob Branding & Design
t: 514-842-4262
e: ami@bob.ca
w: bob.ca

Creative Direction: Claude Auchu Art Direction: Claude Auchu Art Direction: Patrick Fleury Copywriting: André Marios Design Studio: BOB Photography: Eric Naaman Client: Karlsbrau Canada

We had to come up with a distinctive concept for the North American beer market. We named him Boris. The smaller bottle and minimalistic design visually convey the notion of “European product” to the ever discerning Canadian consumer. Created for young insurgents and rebels, Boris makes no compromises.

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