Brand Tool Kit

Complete Design Program - Complete

2013

SMITHRAIS
t: 718-687-7422
e: van@smithrais.com
w: facebook.com/smithrais

Design Studio: SMITHRAIS Creative Direction: Van Rais Brand Strategy: Dara Kennedy Writer: Scott Milano, Mike Benson Advisor and friend: Craig Stoute Graphic Designer: Thy Nguyen-Huu, Van Rais

Graphic Direction Re–brand……Designing a Point of ViewThe goal was to transform the company’s creative printing consultancy and brand, to a more compelling and fresher way to appeal to their audience. The branding design toolkit included a website, oversized brandbook, marketing and business cards and bellybands.Everything we developed – strategy to identity to tone – was to promote Graphic Direction as an brand-lead business in the manufacturing-based printing world.