Butterfield & Robinson - by sea/wildlife & wilderness trips 03/sojourn

Brochure/Catalogue Design - Product/Service - Series

2003

Dinnick & Howells
t: 416-921-5754
e: www.dinnickandhowells.com

Design: Frank Gubitz Design: Pam Lostracco Creative Direction: Jonathan Howells Creative Direction: Andrew Mackenzie Art Direction: Jonathan Howells Copywriting: Helen Battersby Copywriting: Trish McClure Design Studio: Dinnick & Howells Illustration: Kate McGuire Printing: Andora Graphics Client: Butterfield & Robinson

Brochures for the high-end travel company Butterfield & Robinson. Wildlife & Wilderness - Our concepts initially presented each trip name spelled in twigs, leaves, stones etc. In the final stage of the brochure the use of the natural lettering was reduced to the cover and the inner headline. By using the twigs & leaves we wanted to give the viewer a tactile sense of nature which was supported by vibrant wildlife photography. Sojourn - We created illustrated maps for each country and region. Each of these maps is a collage of photos, textures and landscapes. A master collage was also created for the cover of the brochure. Our concept was based on the idea of a person keeping a journal of their travels - a record of memories of all the places they have discovered. BY SEA - Our concept was to give the viewer a feeling of being at sea "like an explorer". We used the deep blue colour of the sea, photographic water drops and enlarged travel maps throughout the brochure to illustrate this idea.