Butterfield & Robinson Family Trips

Brochure/Catalogue Design - Product/Service - Single

2001

Viva Dolan Communications & Design
t: 416-923-6355
e: frank@vivadolan.com
w: vivadolan.com

Copywriting: Doug Dolan Art Direction: Frank Viva Design: Pam Lostracco Photography: Paul Orenstein Illustration: Tracey McGuiness Printing: Arthurs-Jones Clarke Design Studio: Viva Dolan Communications and Design Inc. Client: Butterfield & Robinson

Family trips that include fun, kid-oriented activites are a hot growth area for Butterfield & Robinson, the luxury active travel company. The design challenge was to depict the range and quality of these trips without breaking the bank. Instead of a multi-country photo tour, we directed one shoot in Europe that provided images for all of the trip blurbs in this mini-catalogue. And we used illustration to depict family activites (biking, hiking, kayaking, etc.) in colourful, fun imagery that unifies the book visually.