Buzz Image Group

Complete Design Program

2004

Epoxy Communications
t: 514-866-6900
e: dfortin@epoxy.ca
w: epoxy.ca

Design: Éric Dubois Creative Direction: Georges Fok Creative Direction: Daniel Fortin Art Direction: Éric Dubois Illustration: Éric Dubois Client: Buzz Image Group Design Studio: Époxy Communications

We drew our inspiration for this project from old television calibration charts. It started with business cards that show 21 different patterns that are modulable and variable, with infinite application possibilities. In that sense, each piece contains a different pattern. In the special effects/3D business, colours and 3D are usually front-and-centre. With this new image, we wanted to differentiate, creating a contrast with the traditional industry. The use of black-and-white and 2D patterns, along with illusions that were also created with the pattern to reflect the name of the company, says it all. The same contrast can be seen in the low-tech imagery vs. an industry in constant evolution