Carlton Hotel Brand Identity

Design - Miscellaneous - Single

2010

TAXI NYC
t: (416) 598-4750
e: sarah.richardson@taxi.ca
w: taxi.ca

Executive Creative Direction: Ron Smrczek Creative Direction: Dave Watson, Stewart Devlin Copywriting: Derek Shevel, Madeleine DiGangi Illustration: Benoit Retouching: Damian Voerg Account Director: Dan Gonda Ad Agency: TAXI NYC

After undergoing a multimillion dollar renovation, the historic Carlton Hotel in NYC wanted both a new logo and a fresh visual language to complement the changes. “Carlton,” the spokesperson, was created and used in conjunction with colours and graphic patterns found inside the hotel.