Carlton Hotel Brand Identity

Logo Applications - Series

2010

TAXI NYC
t: (416) 598-4750
e: sarah.richardson@taxi.ca
w: taxi.ca

Executive Creative Direction: Ron Smrczek Creative Direction: Dave Watson, Stewart Devlin Design: Stewart Devlin, Dave Watson Copywriting: Derek Shevel, Madeleine DiGangi Illustration: Benoit Retouching: Damian Voerg Account Director: Dan Gonda Ad Agency: TAXI NYC

The historic Carlton Hotel in NYC recently finished a multimillion dollar renovation and wanted a new logo to reflect their updated image. We created a spokesperson (named Carlton, of course) who embodies the heritage of the hotel with a modern twist.