Civic Content City

Digital - Single

2013

Dare
e: vancouver@thisisdare.com

Ad Agency: Dare Client: BC Honda Dealers Creative Direction: Bryan Collins, Rob Sweetman Art Direction: Addie Gillespie, Mia Thomsett Producer: Amberlea Schaab Account Supervisor: Suzanne Peacock (Elvis Communications) Production House: Hatch Studios Ltd. Director: Richard Rosenman Modeler: Kosta Lavrinuk Producer: Randi Yaffa Animation: Alex Avdyushin Lighting/Texture/Render:: Florin Besleaga Final Composite: Richard Rosenman Developer: Pixelcarve Inc.

On the Yahoo! OMG entertainment page, users were urged to click on a big box that said “start your drive”. Once clicked, the whole page flipped down and a city grew from the page’s content. Headlines became buildings. Pictures became billboards. The Civic from the big box then took to the city, zooming through the streets. Once it finished its circuit, a super came up that said, “Driving is fun again”.