Coleman Exponent

Packaging Design - Single

2002

Landor Associates
t: 415-365-3829
e: margaret_youngblood@sfo.landor.com

Design Studio: Landor Associates Design: Anastasia Laksmi Creative Direction: Nicolas Aparicio Art Direction: Christopher Lehmann Account Executives: Rick Jansen Account Executives: Tony Maniscalco Photography: Michael Friel Photography: Eric Harger Photography: Landor Photography Studio Client: Coleman

Landor created the name “Exponent” for a new Coleman product line for outdoor enthusiasts who look beyond campgrounds for adventure. The sleek color palette coupled with bold animal imagery of exotic creatures supports the brand tag line “exit the beaten path” and promises an exciting combination of quality, technology and adventure.