Cook Without the Book

Premiums/Gift Items/Promotional Apparel - Single

2013

Leo Burnett, Toronto

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Copywriting: Sam Cerullo Art Direction: Sam Cerullo Designer: Sam Cerullo, Steven Tiao Illustration: Steven Tiao, Sam Cerullo Producer: Kim Burchiel Ad Agency: Leo Burnett, Toronto

Inside a box designed to mimic a book is a well-tailored apron with all the cooking essentials right on it: cooking times, different cuts of meat, measurement and temperature conversions. It’s printed upside down so the chef can reference it while wearing it. No cook books needed.