Curious Swatchbooks NA

Design - Miscellaneous - Single/Series

2002

Viva Dolan Communications
t: 416-923-6355

Design Studio: Viva Dolan Communications & Design Creative Direction: Frank Viva Design: Frank Viva Copywriting: Doug Dolan Photography: Ron Baxter Smith Printing: Fey Publishing Production: Hiram Pines Client: Curious Paper Collection By: Arjo Wiggins

ArjoWiggins Fine Papers wanted to introduce several European product lines into North America. Rather than stretch limited resources in relaunching brands with no legacies on this side of the Atlantic, we brought all six under one umbrella: the Curious Paper Collection. Photographic "personalities" embody the special attributes of each paper while a diagrammatic tree structure explains their interrelationship (and provides the navigation for the Curious website).