Curious Swatchbooks UK

Design - Miscellaneous - Single/Series

2002

Viva Dolan Communications
t: 416-923-6355

Design Studio: Viva Dolan Communications & Design Creative Direction: Frank Viva Design: Frank Viva Copywriting: Doug Dolan Photography: Ron Baxter Smith Printing: Fey Publishing Production: Hiram Pines Client: Curious Paper Collection By: Arjo Wiggins

The brand-consolidation strategy we developed for ArjoWiggins Fine Papers in North America was subsequently adopted worldwide. For the launch of the Curious Collection, we created a launch program of swatchbooks, brochures and packaging aimed at 20 markets in 14 languages, using 7 printers in 4 countries -- strategically branded, visually "curious" and delivered on schedule for the first time in our client’s history.