Down Below

Environmental/Signage Design - Single

2008

GJP Advertising & Design
t: 416-979-7999
e: tdefino@gjpadvertising.com
w: gjpadvertising.com

Design Studio: GJP Advertising + Design Design: Lisa Greenberg, Celene Gee Writer: Trevor Schoenfeld Creative Direction: Lisa Greenberg, Trevor Schoenfeld

We renovated a cramped, underutilized basement space, leveraging (what would normally be) its limitations, transforming them into opportunities to surprise and delight patrons. A low ceiling provides a welcome canvas on which to communicate important insights that only a woman, in a very awkward and compromising situation, can appreciate.|