Edible Invitation

Design Miscellaneous - Single

2013

Leo Burnett, Toronto

Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Sam Cerullo Copywriting: Kelly Zettel Art Direction: Sam Cerullo, Scott Leder Designer: Scott Leder, Sam Cerullo Producer: Kim Burchiel Group Account Director: Allison Ballantyne Account Executive: Angelica Bennett Ad Agency: Leo Burnett, Toronto Client: Earls Kitchen + Bar

To announce their Grand Opening, Earls Kitchen + Bar wanted key influencers to get submersed in the true Earls experience: fresh food, exclusive drinks and genuinely friendly staff. 200 personally signed invitations were created and hand delivered by Earls staff and management. Each piece contained Earls' freshly made San Marzano sauce, fig jam, breadsticks and a bottle of their exclusive microbrew.