F. Ménard corporate brochure

Brochure/Catalogue - Single

2013

lg2boutique
t: 514 281-8901
w: lg2boutique.com

Design Studio: lg2boutique Creative Direction: Claude Auchu, Serge Côté Art Direction: Serge Côté Designer: Serge Côté, Andrée Rouette Strategic Planner: Pénélope Fournier Account Director: Catherine Lanctôt Account Manager: Florence Morin-Laurin, Johanna Lessard, Marion Haimon Photography: Martin Girard Copywriting: Sophie Bordes Print Production: lg2fabrique

Based on the company’ brand positioning—We innovate for quality, a family tradition—, the brand identity displayed in the brochure draws from tradition and is inspired by the very first logo of this 50-year old company, but displays a very modern look. The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority.