Fast

Poster Design - Series

2009

DDB Canada / Edmonton
t: 780-424-7000
e: leslie.fenton@ddbcanada.com
w: ddbcanada.com

Creative Direction: Eva Polis Art Direction: John Halliday Copywriting: Krystin Royan, Eva Polis Agency Producer: Debbie Shinehoft Photography: Patrick Norman Photoshop: Jack Griffin Design Studio: DDB Canada/Edmonton

Rexall Edmonton Indy’s star-studded line-up of drivers, featuring names like Patrick, Castroneves, Rahal and Andretti, and impressive 650-horsepower cars are a sure draw for race fans and car enthusiasts. Unfortunately the same can’t be said of 18 to 34 year-old non-race fans. These posters were developed to draw this demographic’s attention to the awe-inspiring IndyCar experience.