FREE Logo

Logo/Wordmark/Brand Identity - Single

2012

FREE
t: 780-421-1000
e: chris@wearefree.ca
w: wearefree.ca

Design Studio: FREE Creative Direction: Krystin Royan Art Direction: Valéry Goulet Creative Team : FREE Team Account Director: Chris Bolivar

As we rebranded our agency as FREE, we set out to create a logo that would reflect our freethinking attitudes and could evolve with the company. Our solution: create a logo composed of the negative space around the word FREE that could be continuously refreshed by laying new graphics beneath it. It comes to life through personalized logos for each employee and die-cut stationery that allows us to incorporate client imagery into our identity.