Gartner 2001 Annual Report

Annual Report Design - Single

2002

Cahan & Associates
t: 415-621-0915
e: info@cahanassociates.com
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Design Studio: Cahan & Associates Design: Bob Dinetz Creative Direction: Bill Cahan Art Direction: Bill Cahan Art Direction: Bob Dinetz Copywriting: Bob Dinetz Copywriting: Tony Leighton Photography: Frank Schwere Printing: Hemlock Printers Ltd. Client: Gartner

Maybe it was a change in the economy. Or maybe it was a reader’s increasing lack of patience as more and more annuals used thematic stories to relate company information. But the key message for Gartner in 2001 was put right on the cover, in two sentences, and stated their continued success despite being in a tougher business climate. Gartner’s well-known technology research and information have become more and more crucial as the economy forces everyone’s margin of error to narrow. To communicate the vital role for Gartner’s knowledge, unsuspecting business people are identified by highlighting key information they didn’t have while making a multimillion dollar technology decision. A transparent vellum section is dedicated to Gartner’s five business units and features a plan that increases the overlap between the established research group and the company’s other competencies.