Genesys Holiday Card

Announcements/Invitations/Cards/Kits - Single

2011

Genesys Creative
e: pyan@genesyscreative.com
w: genesyscreative.com

Creative Direction: Philip Yan Design: Clare Chow Illustration: Clare Chow Design: Alison Birtles Fraser Design Studio: Genesys Creative

This holiday season, we sent our clients something that inspires interaction and has play value. We created a card that prompts the recipient to add spirit to mysterious holiday characters, by inserting three cards into its own pockets. Three hits of colours are printed on the inside of the pockets to create a soft glow that shows through the edges of the die-cut, creating a subtle clue for matching the right card to its pocket.