Great Lakes Brewery-Golden Horseshoe/Red Leaf/Black Jack

Packaging Design - Series

2004

The Micro Agency
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Design: Raymond Waters Creative Direction: Raymond Waters Photography: Danny Yu Illustration: John Castro Illustration: Patrick Fitzgerald Typography: Bob Kirouac Printing: Anna & Sons Client: Great Lakes Brewery Ad Agency: The Micro Agency

Our objective was to deliver a strong brewery identity while keeping the focus on the premium craftsmanship of each individual brand of beer the brewery has to offer. The tape and sleeve allows room for the brewery to add to their product line in the future, without compromise.