Hopital Sainte-Justine Strategic Plan 2002-2007

Public Service/Charity Design - Single

2002

Nolin Branding & Design
t: 514-939-2727
e: emartel@nolin.ca
w: nolin.ca

Design Studio: Nolin Branding & Design inc. Creative Direction: Barbara Jacques Director: Patrice Lefebvre Art Direction: Louise Filion Computer Artist: Jacqueline Otis Print Producer: Marie Grégoire Printing: Litho Acme Client: Hôpital Sainte-Justine

As an internationally renowned pediatric centre, Sainte-Justine Hospital wanted its Strategic Communications Plan to reflect the tone of its new fundraising campaign. Nolin chose to go beyond the hospital walls to show the institution’s role in society as a reflection of universal values : love, affection, tenderness, joy. We also used a structured grid in pocket format to facilitate readability. Due to a tight deadline, the Plan was created within an exceptionally short period of time.