In the Gutter

Complete Book Design - Single/Series

2002

Viva Dolan Communications
t: 416-923-6355

Design Studio: Viva Dolan Communications & Design Design: Frank Viva Creative Direction: Frank Viva Copywriting: Frank Viva Photography: Ron Baxter Smith Production: Hiram Pines Printing: Lasistique Printing: Vasti Impression Client: Curious Paper Collection By: Arjo Wiggins

Aimed at graphic designers across Europe and around the globe, In the Gutter features 19 "curious" photographs and illustrations that interact with the physical gutter of this perfect-bound book -- tangibly celebrating the gutter in the center of each page spread, rather than avoiding it, as designers normally must do to ensure content isn’t lost. The tongue-in-cheek imagery also explores the other meaning of "in the gutter."