Interbrand - The Brand Glossary

Editorial Complete Book - Single

2007

Interbrand Canada Inc.
t: 416-628-2068
e: pgonsalves@interbrand.ca
w: interbrand.com

Design: Ronan Tiongson Creative Direction: Chris Campbell, Gary Ludwig Editor: Jeff Swystun Illustration: Michèle Champagne, Ronan Tiongson Project Manager: John Spicer Publisher: Palgrave MacMillan Client: Interbrand

The Brand Glossary demystifies, informs and entertains with its facts, statistics and essential knowledge of branding. It is brought to life through words, illustrations, diagrams and quotes from famous figures – from Winston Churchill to Martha Stewart and the Gucci Family.