Jack & Lilly

Complete Design Program

2004

Exhibit A: Design Group
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Design: Cory Ripley Design: Robert Spofforth Creative Direction: Cory Ripley Copywriting: DK Brett Photography: Clinton Hussey Illustration: Robert Spofforth Printing: Classic Printing Printing: Metropolitan Fine Printers Client: Jack and Lily Design Studio: Exhibit A: Design Group

Our studio created a visual system that complimented the entire product line to increase in-store presence. Illustrations came to life as soft fur patches. The new tag-line: 'Discover. Touch. Smile' was applied throughout the entire campaign, to define the experience of the consumer's emotive reaction to the product.