Laura Secord Jelli Fruits
Packaging Design - Single
2004
Spencer Francey Peters
t: 416-203-2300
e: Web site: www.sfpinc.com
Design: Michaela Jantoska Design: Mike Kwan Creative Direction: Dean Martin Art Direction: Mike Kwan Printing: Cascades Boxboard Inc. Client: Laura Secord Design Studio: Spencer Francey Peters
Laura Secord Jellifruits Packaging: As part of an overall image upgrade for Canada's renowned confection brand, Laura Secord, one of SFP's first tasks was serving up a packaging make-over for Jellifruits. The revamp rang up record sales...a sweet 84% boost within its debut year. New ingredients included bright, primary colour photography to boost taste appeal and add dramatic impact on shelves.