Lobster Party

Design Miscellaneous - Series

2013

Leo Burnett, Toronto

Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Sam Cerullo Copywriting: Marty Hoefkes Art Direction: Mike Morelli Designer: Mike Morelli Photography: Arash Moallemi Group Account Director: Allison Ballantyne Account Executive: Angelica Bennett Ad Agency: Leo Burnett, Toronto Client: Earls Kitchen + Bar

Earls Restaurant throws a lobster party every year. The biggest barrier is that lobster is an intimidating meal: you need to know how to dismantle it before eating. So we set out to show that not only is it easy to enjoy lobster, but getting hands-on with your dinner is the fun part.