Loublack

Packaging Design - Series

2005

Sid Lee (formerly Diesel)
t: 514-282-2200
e: info@sidlee.com

Design: Marie-Elaine Benoit Design: Louise Paradis Creative Direction: Helene Godin Copywriting: Sylvie Martel Illustration: Alain Pilon Client: Sopexa Canada Design Studio: Graphiques M&H Ad Agency: Diesel

French Wines’ response to the rise of New World Wines was to relegate its elitist (almost intimidating) character in all of its communications. Lou Black’s packaging would then go head-to-head with Californian and other New World Wines’ vernacular and imagery.