Masterfile/ Unbound 4

Brochure/Catalogue Design - Product/Service/Business/Institution - Single

2006

Concrete Design Communications
t: 416-534-9960
e: mail@concrete.ca
w: concrete.ca

Design: Andrew Cloutier Art Direction: Diti Katona, John Pylypczak Photography: Various Printing: Grafikom.MIL Client: Masterfile Design Studio: Concrete Design Communications

Masterfile had an image problem. Despite building an archive that represents some of the most creative talent around, this largest remaining independent stock image agency was still perceived by its clients as being too conservative. To address this challenge, Concrete produced a strategic campaign that included the development of a series of direct-mail pieces called Unbound" – a collection of images "real and implied." Unbound uses the interpretation of imagery as a form of visual creative inspiration. While it uses many images from Masterfile’s extensive library, just as many of the images have been modified, obscured or "implied.""