McKesson Corporate brochure

Brochure/Catalogue Design - Business/Institution - Series

2003

Cahan & Associates
t: 415-621-0915
e: info@cahanassociates.com
w: cahanassociates.com

Design: Sharrie Brooks Creative Direction: Bill Cahan Art Direction: Sharrie Brooks Art Direction: Bill Cahan Copywriting: Tim Peters Copywriting: David Stolberg Design Studio: Cahan & Associates Photography: Jeff Corwin Client: McKesson Corporation

The mission of this project was to design a powerful, compelling articulation of what McKesson is all about today and tomorrow, an articulation that both stakes out the company’s market position and adds value to their marketing efforts. Through a series of portraits, the people of McKesson, the company is portrayed as a central enabler of the massive healthcare system, an enabler that adds value over and above the products it sells.