Milk, Natural Source of Comfort - Fall 2011

Craft Illustration - Series

2012

Nolin BBDO
t: 514-846-2545
e: stephane.charier@nolinbbdo.com
w: nolinbbdo.com

Ad Agency: Nolin BBDO Account Director: Lyne Clermont Account Executive: Mélie-Jade Dagenais Art Buyer: Josée Berniqué Art Direction: Mélanie Baillairgé, Tony Hird Creative Direction: Stéphane Charier Graphic Designer: Nathalie Rousseau Makers of the Giant Cartons: Astral, Acmé Atelier de décors Media Agency: Touché OMD Media Agency Planner: Alexandre-Pascal Lamoureux, Stéphane Hue, Fauve Doucet Photography: Normand Robert Print Producer: Sylvie Ouzilleau Writer: Stéphanie Brillon

For the Fall 2011 campaign, we wanted art to pay service to comfort. That’s why we asked artists in Quebec to put their individual spin on what comfort means to them, on a canevas in the shape of a giant milk carton.Thanks to a 3D billboard campaign, murals, billboards and wild posters, motorists, university students and regular passers by were able to admire the lively imagination of our talented artists.