MIO by Physi-Cal

Packaging Design - Series

2002

Hue Design
t: 604-986-9553

Design Studio: Hue Design Inc. Design: Adrienne Nicholson Copywriting: Su T. Fitterman Photography: Mark Gilbert Photography: Ron Sangha Photography: Amanda Skuse Client: MIO by Physi-Cal Enterprises Ltd.

The Mio watch packaging met four primary objectives - it had to be aesthetically pleasing, store flat, contain and protect the product in shipment and serve as its own P.O.P. at the retail level. The outer sleeve allows room for the graphics and colours to change with the product line's growth.