NOW FRESH Pet Food Packaging System

Home/Garden/Pets - Series

2012

Subplot Design Inc.
e: info@subplot.com
w: subplot.com

Design Studio: Subplot Design Inc. Creative Direction: Matthew Clark, Roy White Designer: Matthew Clark, Ross Chandler Illustration: Liz Wurzinger Photography: David Ellingsen Writer: Pete Pallet

NOW FRESH is so fresh, it’s like eating off the kitchen table. “It could only be fresher if you made it from scratch” truly sets this product apart, and the packaging expresses this through “Fresh Market” signage, burlap textures, and familiar produce labels. Soft, warm, natural and intrinsically connected to the notion of market freshness, the package informs the reader about the superior fresh ingredients and specific life-stage recipes.