OMG-WTF-ADDYZ

Poster Design - Series

2009

Design Army
t: 202-797-1018
e: jake@designarmy.com
w: designarmy.com

Creative Direction: Pum Lefebure Account Director: Jake Lefebure Design: Eric Rother Copywriting: Dafna Karon Design Studio: Design Army

We wanted to be as loud and as obnoxious as the client would let us since this was intended for designers/creatives - and we found that there is nothing worse than text-talk. Using typical teen texting and inventing some of our own we formed a campaign with the Call for Entry which introduces some of the "words" we developed, followed by the invite that is a conversation amongst a creative agency - all talking in text - and then to wrap the campaign we did the program book which features a kiss-cut sticker cover so you can wear, stick, or place your "fav" sayings from the campaign. And to make sure it was SUPER loud we went with a pink and green teen theme.