President's Choice General Merchandise

Packaging Design - Series

2005

Perennial Inc
t: 416-251-2180
e: amyk@perennialinc.com
w: perennialinc.com

Design: Jennifer Ireland Design: Alice Krechowicz Design: Chris Sutton Design: Miriam Vandenbrink Design: Beverly Vaters-Oosterdag Creative Direction: Beverly Vaters-Oosterdag Art Direction: Mary-Beth Purdie-Stewart Copywriting: Francis Litwin Copywriting: Patty Lowry Photography: Mark Olsen Photography Business Management: Barbara Franovic-Wilkins Business Management: Catherine Martin Production Company: Perennial Inc. Printing: Chung Wah Plastics Printing: Head Rife Ltd. Printing: Northern Wicks Ltd. Printing: Paper Art Packaging Co. Ltd. Client: Westfair Foods Ltd., Loblaw Companies Ltd. Design Studio: Perennial Inc.

Perennial continues to evolve their lifestyle packaging design for the ever-growing line of President's Choice housewares. Using beautiful photography and graphics to highlight and elevate even mundane household products like rubber gloves, Perennial has created an unmistakably PC identity that has rolled out to over 4,000 products to date.