Red Bull: Psychosis

Poster Design - Series

2005

Sid Lee (formerly Diesel)
t: 514-282-2200
e: info@sidlee.com

Creative Direction: Daniel Andreani Art Direction: Jonathan Nicol Copywriting: Jonathan Rosman Print Producer: Marie-Pierre Lemieux Design Studio: Graphiques M&H Client: Red Bull Canada Ad Agency: Diesel

Psychosis is the world’s most demented downhill mountain bike race. This event took place on July 23-24 at Mt.7, Golden, B.C. Communications would highlight the insanity of the event while effectively communicating Red Bull’s unpredictable and anti-authoritarian brand values.