Red Thread Book

Complete Book Design

2004

Planet 10
t: 317-636-7838
e: mtuttle@planet10.net
w: planet10.net

Art Direction: Jennifer Tuttle Art Direction: Mike Tuttle Design: Jennifer Tuttle Design: Mike Tuttle Copywriting: Chris Sickels Illustration: Chris Sickels Programming: Quality Printing Client: Quality Printing Client: Red Nose Studios Design Studio: Planet 10

The book is meant to be read and re-read. The non-sequential nature of the limericks allows the reader to bounce around the pages finding little nuances/surprises in the selective 'effects' that were used. As they spend more time with the book they find several layer to the seemingly naive limericks. As we got to the stage of adding all the bells and whistles in the form of printing effects – after all, this pieces original intention was to be a printers capabilities piece. We found that the more selective we were with the 'effects' the more elegant the piece would be. Effects like the pop-up was a matter of researching techniques, creating mock-ups and finding the best folds to create the action we wanted. The end product is enchanting, it's both functional and beautiful. This capabilities piece sits on a coffee table – not in a drawer or trash can.