San Francisco Opera Identity Program

Complete Design Program

2002

Landor Associates
t: 415-365-3829
e: margaret_youngblood@sfo.landor.com

Design Studio: Landor Associates Design: Alessio Krauss Design: Matteo Vianello Creative Direction: Margaret Youngblood Art Direction: Matteo Vianello Copywriting: Matt Gordon Copywriting: Daniel Meyerovitz Copywriting: Kimball Wilkins Account Executives: Douglas Biehn Account Executives: Caroline Yarker Illustration: Alessio Krauss Client: San Francisco Opera

The arrival of Pamela Rosenberg, San Francisco Opera’s new director, initiated a change in the organization’s programming and overall vision. Landor helped communicate this new vision through an extensive branding program. Like the performances, the signature welcomes interpretation: a spotlight, a rising curtain or a voice building to crescendo.