Skuna Bay brand identity

Logo/Wordmark/Brand Identity - Single

2012

DDB Canada / Karacters Vancouver
t: 604.609.9588
e: chris.dallin@karacters.com

Agency: DDB Canada / Karacters Vancouver Account Executive: Kelly-Anne Davis Art Direction: Tim Hoffpauir Client: Grieg Seafood Copywriting: Geoff Vreeken Creative Direction: James Bateman Photography: André Pinces

Skuna Bay is a new brand of premium farmed whole fresh salmon, which is sold wholesale to chefs at high-quality white-tablecloth restaurants. Based on the strategic concept of ‘The Craft Salmon’, we set out to evoke a feeling of quality and trust. With the passion and care of the farmers being central to the superior quality of the product, it was essential the identity project a strong feeling of expertise and craftsmanship.