Taller de Empresas

Logo Applications - Series

2005

Blok Design
t: 011-52-55-55-53-50-76
e: blokdesign@att.net.mx

Design: Vanessa Eckstein Design: Vanessa Enriquez Creative Direction: Vanessa Eckstein Photography: Fernando Cordero Printing: C.J. Graphics Client: Taller de Empresa Design Studio: BLØK Design

Taller de empresa is a Mexican company that builds "New Businesses" from the ground up. Interestingly enough we found that the word "taller" in Spanish also meant a prehistoric formation of rocks considered the perfect stone to shape arrows from. Utilizing imagery of stones at different stages, designing a logo/wordmark which was rooted in the essence of the brand and the etymology of the words, we were able to build a strong vocabulary that was both conceptual and visually stimulating, differentiating itself from any other similar proposition in the marketplace.