Teaology Packaging

Packaging Design - Series

2002

Hornall Anderson Design Works, Inc.
t: 206-467-5800
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Design Studio: Hornall Anderson Design Works, Inc. Design: Mary Chin Design: Sonja Max Design: Jana Nishi Copywriting: Brittany Stromberg Art Direction: Jana Nishi Photography: Alex Hadden Client: Teaology

The client, Teaology—a subsidiary of Innovative Beverage Concepts, approached Hornall Anderson to design the packaging for their new line of fine, healthy, antioxidant-rich, premium instant teas. The client's product is designed to be "Teaology is Tea Without the Baggage(tm)," which allows the user to simply mix the contents of each sachet into hot or cold water. To help conserve resources, we incorporated minimalistic packaging with fresh photography of their product in use.